The Dark Side of Diamonds

The sale of blood diamonds have helped finance terrorism, facilitate genocide, and advocated poverty.

The RM33 billion diamond industry thrives on one of the most successful marketing slogans ever - “Diamonds are Forever.” Unfortunately, the same can be said for death and amputation.

Play your part to deter wars of aggression and terrorism : buy a legitimate diamond to help steer funding and support away from militants who have no interest in economic development or lasting peace in Africa.

** Wow, did that ever sound like a human rights campaign or what!? :)